How to Identify Your Audience

Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. Today we’re going to help you learn how to identify your target audience to get the most reach out of your videos.

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Using Immersive Events To Tell Your Story

In today’s tech-driven world the word “immersive” often elicits visions of someone who’s wearing a VR headset and cut off from the outside world, but to be immersed simply means to be deeply absorbed in something - an activity or an environment. While technology can certainly play a role in doing this, it goes much deeper. In this article we consider what it takes to create an “Immersive Event”.

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Creating Value Through Partnerships

Live events can be a stressful environment. In fact, “event coordinator” often ranks among the most stressful jobs in America. Deadlines, personalities, travel and “the unknown” all play a role in contributing to making live events a challenging place to earn a living. Knowing that there are no “do-overs” and you have just one chance to get it right means getting smart about the variables  you do control.

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Every Video Has A Job To Do

A saying we like to use around here is “Every video has a job to do.” What we mean by this is that there should be clearly defined intent behind each and every video you make. And each video should fit into one of the four stages of the video marketing funnel: Awareness, Consideration, Conversion, and Retention. But one video size does not fit all, so let’s talk about which types of video fit best, or do the best job, for each step of the customer journey.

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