Let Your Customers Say It For You!

Let’s say a potential customer has found you through a promotional video in the awareness stage of the video marketing funnel, you’ve gotten them excited about your product or service with an explainer video in the consideration stage of the funnel, and now you want to convert them into an actual paying customer. What do you do? Easy — Let your existing customers tell them how wonderful you are!

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Increasing Your Video's Play Rate

Regardless of where you’re posting a video - to your website, a blog, or social media - your goal is to get your visitors to click play. But what if that’s not happening? Then it’s time to consider whether you are posting on an insufficient page or if there’s something wrong with the physical look or location of your video.

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5 Steps To Improve Your Events With SOPs

In the fun and creative world of event planning, documenting ‘standard operating procedures’ (SOPs) sounds about as dull as it gets. Like a continental breakfast, sometimes you have to do it for budget concerns, but while it promises something for everyone, no one really walks away satisfied. But unlike yesterday’s bacon and still-half-frozen bagels, standard operating procedures can lighten your workload and give you something to wake up excited about. In this article we will provide 5 steps to customize production SOPs that strengthen your supplier relationship and make you a better planner.

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