Creating Value Through Partnerships

Live events can be a stressful environment. In fact, “event coordinator” often ranks among the most stressful jobs in America. Deadlines, personalities, travel and “the unknown” all play a role in contributing to making live events a challenging place to earn a living. Knowing that there are no “do-overs” and you have just one chance to get it right means getting smart about the variables  you do control.

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Every Video Has A Job To Do

A saying we like to use around here is “Every video has a job to do.” What we mean by this is that there should be clearly defined intent behind each and every video you make. And each video should fit into one of the four stages of the video marketing funnel: Awareness, Consideration, Conversion, and Retention. But one video size does not fit all, so let’s talk about which types of video fit best, or do the best job, for each step of the customer journey.

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3 Types Of Business Video You Should Create

Businesses have been adopting video more over the past several years, but few have been producing the right kind of video content to aid their marketing efforts. But what is the right kind of video? What types of video content should you be using to market your business? And is it something you’re capable of doing on your own? Lucky for you we have the answers to your burning questions.

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