Increasing Your Video's Play Rate

Regardless of where you’re posting a video - to your website, a blog, or social media - your goal is to get your visitors to click play. But what if that’s not happening? Then it’s time to consider whether you are posting on an insufficient page or if there’s something wrong with the physical look or location of your video.

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5 Steps To Improve Your Events With SOPs

In the fun and creative world of event planning, documenting ‘standard operating procedures’ (SOPs) sounds about as dull as it gets. Like a continental breakfast, sometimes you have to do it for budget concerns, but while it promises something for everyone, no one really walks away satisfied. But unlike yesterday’s bacon and still-half-frozen bagels, standard operating procedures can lighten your workload and give you something to wake up excited about. In this article we will provide 5 steps to customize production SOPs that strengthen your supplier relationship and make you a better planner.

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How to Identify Your Audience

Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. Today we’re going to help you learn how to identify your target audience to get the most reach out of your videos.

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Using Immersive Events To Tell Your Story

In today’s tech-driven world the word “immersive” often elicits visions of someone who’s wearing a VR headset and cut off from the outside world, but to be immersed simply means to be deeply absorbed in something - an activity or an environment. While technology can certainly play a role in doing this, it goes much deeper. In this article we consider what it takes to create an “Immersive Event”.

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