Easy, accessible information is key to having a stress-free relationship with your current customers and a huge selling point to your potential customers.
Frequently asked question videos are a great way to educate your audience about your product or services. They can cater to your customers who have already purchased your product - or - to those who are interested in seeing what’s offered in greater detail.
Frequently asked question videos give you the ability to answer questions right away before your customers have the chance to get frustrated with your product - or ultimately - you. They’ll also mutually benefit your business by freeing up the manpower that would otherwise be spent on answering these questions.
FAQ videos can be used at the conversion and retention stages of the marketing funnel and are also a great option for supporting your internal teams or joint venture relationships.
However, without the proper research, these videos can be a waste of your time. Look to see what questions are actually being asked by the consumers on your social media, your website, or through your staff who are talking to the customers one-on-one. Make these videos concise, and to the point.
FAQ videos work well on your website and social media channels and are a great way to show that you are prepared, ready, and have the tools to make your consumer’s experience as smooth as possible.