At the start of any project, what do most people do? Research! Therefore, one of the best ways to reach potential customers who are searching for information related to your industry is by creating a How-to video.
“How to” videos are one of the fastest and smartest ways of reaching potential customers that
may not even know you exist. For instance, a How-to video can be used to answer a commonly searched for question about your industry or provide step-by-step directions on how to use your product. They provide an opportunity to reach a broader network and boost SEO. And what’s even better, it’s a great way for you to highlight your products and services without being “salesy”.
According to Think With Google Searches related to "how to" on YouTube are growing 70% year over year, and more than 100M hours of how-to content have been watched in North America so far this year.
Typically these videos live on your website’s FAQ page and can be shared on social media , but perhaps the best home for a How-to video is YouTube. We all know that’s the second largest search engine in the world, so a highly targeted How-to video that’s appropriately tagged has the potential to reach the masses.
Best of all - How-to videos will help you, just as much as they will help your customers!