Showing you’re an expert in your field gives people the confidence to move forward with your business. So when you’re looking for a way to drop some knowledge - industry videos are the way to go!
Industry videos are a great way to establish your knowledge, influence, and industry expertise. Industry videos can focus on a wide variety of topics - new and upcoming discoveries in your field, simplifying a complex part of your field, or maybe correcting some common misconceptions.
These videos should aim to target any person that is looking for information on your field. It’s a great time to use hashtags and keywords to boost your videos SEO and get the maximum reach possible. Industry videos are a key tool in the awareness stage. Talk less about your business and more about your knowledge. Throw in some “surprise” facts and get the audience curious about what other hidden gems you have to offer them.
Advances in technology have led to lower costs and higher quality when producing video content. It has become much easier to inform your audience with a great industry video!
Be impressive, engaging, and let your audience know that you’re a solid source of information and a trustworthy resource. If you establish yourself as a knowledgeable leader in your field, customers will seek you out without any promotion at all.
Because, come on, who doesn’t want to work with the best of the best? So show them you are just that!