While most commercials and marketing videos can be considered promotional, a “promo video” is usually geared towards a time-limited or special offer. This type of video is meant to entice those hesitant to try a new product - And ultimately attract a new customer to your brand.
A promo, or otherwise known as a promotional video, has a very similar format to a commercial. They are usually short, eye-catching ads that are designed to promote an irresistible offer. They highlight special prices, sales, or coupon codes that may only be available for a limited amount of time. Sales and discounts are a great way to gain new customers and repeat customers - so the more people who see your video, the better.
When creating a promo video - Try to be as authentic and genuine as you can and focus on the advantage of your offer. Always have a clear call-to-action - but try not to come across too salesy. The viewer should feel like your sale is a courtesy to them, not to gain new sales for yourself.
Many marketing professionals believe that video content delivers better ROI than any other form of advertisement, so producing a promotional video can be a great way to increase sales and attract new customers.
You can push promo videos across all of your social media channels and even promote them with Ad spend for maximum reach. You may also want to put some extra money behind the production. You only have a short amount of time to make a good first impression with a new audience.
So if you have a new sale or promotional offer coming up - don’t forget to include a promo video in your marketing plan!