A piece of advice you see on almost every video marketing blog is “keep it short.” Fitting the important information on your subject into a short, but clear message is tough, but it’s necessary to maximize your audience’s attention. Here are some ways to help making those short videos a little easier to produce.
Preproduction is important with any video project, especially when it’s a short video. During pre production, focus on what grabs your audience’s attention.
Pick one big idea or a few product features to focus on and run with them. If you feel like you’re not able to get your point across fully, it’s better to create multiple videos than cram too much information into a single video.
Make sure to write a detailed storyboard - planning down to the second. These don’t take a lot of time and can really amplify the impact of your message. While creating your storyboard, take careful consideration of what you will show. There’s a reason you’re using video! Speak with your images.
A picture is worth a thousand words and your script may be less than a hundred. Use what you’re showing strategically. Take the time to test your script and storyboard with someone outside of your internal team. It’s common to accidentally skip certain steps or points because they are such basic knowledge to you and your team.
Most importantly, take your time and don’t get frustrated! Video takes time to master and it’s not easy. Expect to have some flops and use your data to make improvements on the next one.