Posts tagged socialmediamarketing
How to Identify Your Audience

Everyone wants to create the perfect video with exactly the right content. But, if you don’t know who your audience is, your video could still fall flat. Today we’re going to help you learn how to identify your target audience to get the most reach out of your videos.

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Every Video Has A Job To Do

A saying we like to use around here is “Every video has a job to do.” What we mean by this is that there should be clearly defined intent behind each and every video you make. And each video should fit into one of the four stages of the video marketing funnel: Awareness, Consideration, Conversion, and Retention. But one video size does not fit all, so let’s talk about which types of video fit best, or do the best job, for each step of the customer journey.

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