Your goal of putting videos out is to get people interested and to get them coming back for more. Nothing does this better than giving people something worth coming back for.
Putting out video series gives your viewers something to look forward to. Almost like how you look forward to the day your favorite show comes on tv. That’s how you want your viewers to feel about the content you’re putting out.
Video series are videos that are leaked out to your social media over a period of time that are shared and edited in a similar fashion. Video series can last for as long or as short of a time period as you’d like. The key is to keep these videos short and easy to understand. Make sure each video has an obvious purpose while integrating your brand and culture. Getting the viewer to know your company and values over time will help establish the stepping stones to gaining their trust.
And don’t put yourself in a box while creating a video series. These videos can be informative, provide tips and tricks, or just be for entertainment purposes. They can contain different types of content and topics- just make sure you’re keeping the information exciting, relative, and something that will keep the viewers coming back for more.